RWS Genting Membership Kiosk

Engaged by Resorts World Sentosa, Texture developed and deployed membership kiosks across the resort that gave Genting Rewards members a self-service way to manage their membership at the point of visit. Rather than requiring members to visit a staffed counter for profile updates or reward redemptions, the kiosks brought these functions to the resort floor itself.

Tightly integrated with RWS's loyalty campaign infrastructure, the kiosks delivered real-time point tracking and personalised offers to each member, making every kiosk interaction a relevant and rewarding touchpoint rather than a transactional obligation. Texture has maintained and supported the system since its initial deployment in 2017.

Member Profile Management

Routine account management, updating contact information, reviewing membership status, checking linked perks, had previously required a trip to a staffed counter. The kiosk brought these functions to the resort floor, giving Genting Rewards members self-service access to their account at the moment they needed it rather than on the terms of counter availability.

Reward Redemption

The kiosk gave members live visibility into their point balance and available rewards, and the ability to redeem without staff involvement. For a loyalty programme, that immediacy matters: a member who can see their points and act on them in the same moment is more engaged than one who discovers their balance only when asking at a counter.

Loyalty Campaign Integration

Integration with RWS's loyalty infrastructure meant the kiosk experience could be personalised at the point of login: surfacing offers, promotions, and campaign participation relevant to each member's history and profile. For a resort with a complex and evolving loyalty proposition, the kiosk served as an always-current touchpoint that reflected what the programme actually had to offer each individual visitor.