RWS Digital Claw Machine

Engaged by Resorts World Sentosa, we designed and built an interactive digital claw machine kiosk that served as an enrollment game for new members. The concept drew on the familiar appeal of the classic claw machine but reimagined it as a digital kiosk experience: accessible, immediate, and designed to draw visitors into the RWS membership ecosystem through play rather than paperwork.

Players grabbed game targets within a set time to win instant prizes, with a receipt printed at the GR kiosk for any prize won. The claw machine was designed to complement our ongoing support for RWS's broader membership kiosk application, which is deployed across the resort, making the game a high-engagement addition to an existing member touchpoint infrastructure.

Digital Claw Machine Gameplay

An instantly recognisable game mechanic translated into a digital kiosk format, giving players a time-limited challenge to grab targets and win instant prizes without the mechanical unpredictability of a physical machine.

Instant Prize and Receipt

Winners received a printed receipt at the GR kiosk for prize redemption, creating a clear and immediate reward loop that reinforced the value of membership engagement in a tangible way.

Membership Ecosystem Integration

Designed as part of RWS's broader member engagement strategy, the kiosk game complemented Texture's ongoing support for the resort's membership kiosk application deployed across its premises.