Be a Changi Millionaire

The ‘Be a Changi Millionaire’ retail promotion was first launched in 2010. Following its success, the campaign went on to become Changi Airport Group’s annual anchor shopping promotion, making six lucky shoppers at Changi Airport instant millionaires with its grand prize of S$1 million.

Into its seventh run this year, the 2016 edition attracted close to 1.2 million lucky draw entries from 225 nationalities globally, from 4 May to 31 October 2016.

Client

Changi Airport Group

Date

2014-2017