Changi Festive Campaign

Over several years, Texture developed and maintained the redemption system and inventory management platform for Changi Airport Group's annual Christmas festive promotion campaign. The campaigns attracted thousands of participating shoppers each year, and the backend infrastructure supporting them needed to be seamless, secure, and capable of handling significant volume without friction.

Our redemption system provided travellers with a user-friendly platform to claim their festive rewards, built around a receipt scanning function that verified eligible spending before any redemption was processed. Alongside the customer-facing system, we built robust inventory management processes to monitor and control promotional stock levels, ensuring rewards remained available across the campaign period and distribution ran smoothly at scale.

Redemption Platform

The traveller-facing interface was built around receipt scanning as the eligibility trigger, giving the system a verifiable anchor for every redemption. In a high-volume airport campaign environment where fraud prevention and user experience pull in opposite directions, the receipt scan struck the right balance: a check that was rigorous enough to work at scale without adding enough friction to put participants off.

Inventory Management System

Inventory management for a major airport promotion involves tracking promotional stock across multiple redemption points, managing depletion rates, and ensuring that supply holds up across a campaign period that spans weeks rather than days. The backend gave CAG real-time visibility across all of this, enabling proactive stock management rather than reactive scrambles when a reward category ran low.

Multi-Year Campaign Support

Running the same campaign infrastructure across multiple years gives a vendor knowledge that cannot be documented in a brief: which edge cases emerge at scale, how traffic patterns shift across the campaign window, which elements of the user flow generate the most friction. Six years of Christmas campaign support with CAG made Texture a genuinely informed partner, not just a supplier who re-read the spec each time.